The Fixer - simple ideas to grow your business (Volume 2) | Iain Johnston & Trevor Nel

Tango with Text
Sep 4, 2017
2 min read

Is business ever simple? Yes! The principles of business remain simple in whatever environment you work in. The intricacies may become more complex in time, but the principles remain simple.

As business owners, we often get so bogged down in the day to day frustrations and irritations that we forget the simple principles – why did we start the business and what did we want to achieve from it? When we take the time to look at these questions, our thoughts start changing and we remember the time when we were filled with enthusiasm and a desire to achieve greatness! Then we ask ourselves, ‘Why is it not like this all the time?’ It can be - if we stop running all the time and do some reflection. This book will help all business owners to reflect, assess, decide and change.

For those wanting to start a business, this book contains great tools and ideas to base your business on a profit making foundation. As the authors state: “There is a time and place for complexity in business, but for the purpose of this book and the messages we have presented, ‘keeping it simple’ is the recipe that we have selected…..”

Through a series of 10 steps, the authors highlight areas where you, as a business owner, can analyse your behavior and thoughts in your business persona; encourage you to make changes and to be courageous moving forward.

It is an easy to read book. However, do not be fooled by this! Take your time, work your way through the steps and seriously reflect on the contents to ensure you get the most out of the knowledge and experience the authors are sharing.

A fantastic read for anyone who is just starting out on a new business venture or one who needs to find out why their business is not growing and how to change this.