Douglas Kruger | They're Your Rules, Break Them!

Kim Hunter
Jun 28, 2017
2 min read

Approximate Reading Time: 3 minutes

Photographs from the event on Facebook

Theyre your rules, break them! Douglas Kruger

Businessman, professional speaker and author Douglas Kruger launched his latest book “They’re Your Rules – Break Them!” at Skoobs Theatre of Books, Montecasino. This is the first launch I’ve been to where the author did all the talking – not surprising when you look at his c.v.! Mr Kruger had the audience enthralled from beginning to end and all left thinking about things a little differently.

Without giving away all the book’s secrets, here are some of the tips this inspirational man had for us:

First look at what can be tinkered with (you don’t want to break the law!)

Which rules are people already breaking?

What if you suspended emotion and judgement and then relooked at it? Would the outcome be different?

Does everybody look at the business in the same way you do? If not, how can you change this?

What if you took all the rules away? In reality, what would change?

Where has this problem been solved before? If you have this problem, someone else has already solved it – find out who and how.

One of the best ways to improve your business is to experience it as a

customer would. Although a checklist may have its place, your experience as a customer is invaluable.

Ask the question “What is awful about us?” Negative comments are pure gold because they highlight an area for immediate change.

What if free debate and discussion around the way, why and how things are done was a daily occurrence? How could this improve your business?

Examine what it is that you actually sell (disruptive innovation).

These are a few of the areas addressed in this little book of gold! For any person looking to improve their business, this is a book you should be reading.